There are generally
speaking four potential sources of film finance that can be
directed at such a project – self-funding, grants, loans
and private capital.
Self-funding is an
easy option if one has the resources, but few aspiring film
makers will have. Grant funding is also very helpful if it can
be sourced, but the terms accompanying any such funding are
usually quite specific and such opportunities in any case are
few and far between. A loan is a further option if it is available,
but the sums of money involved tend to be considerable and even
monthly repayments spread out over several years can be prohibitive.
Which brings us to
private finance, which still exists in abundance for projects
that are considered to be viable but in a highly competitive
and specialist market the default is likely to be scepticism.
One’s task, and it is a considerable one, is to persuade
potential investors otherwise.
The challenge that
many aspiring film makers encounter is to produce a film that
is going to excite the audience rather than simply one that
excites the writer. Pet themes and indulgences are fine for
directors and script writers who have made the big time already,
and who therefore are likely to have a rump following, critical
mass of admirers whatever the fare that is on offer. New directors
do not have that luxury.
It is also necessary
to be topical, and of course interesting.
of film finance can be considered a barometer, a yardstick by
which the likely success or otherwise of a production can fairly
reliably be measured. Whilst there have been notable exceptions
during the course of cinematic history, as a rule of thumb the
availability of film finance from private investors can be considered
as good an indicator as any of the potential that exists for
the success of your film.