Its aim is to provide
customers with high quality goods and services who may otherwise
have found it difficult to acquire them. It proudly claims adherence
to “core values” which inform the way it works and
has won awards for recycling, environmental best practice and
BrightHouse has also
been involved in a good deal of charitable work. In 2009 it
partnered the National Society for the Prevention of Cruelty
to Children (NSPCC) and in 2010 provided financial support for
several young athletes through its work with SportsAid.
has also in fact been the subject of many customer complaints.
In May 2009 the BBC investigative programme Newsbeat accused
the company of mistreating customers who fell behind on repayments,
claiming that collection agents called at their homes and falsely
claimed that they had a legal right to confiscate goods without
court authority. The charity Credit Action called upon the Office
of Fair Trading (OFT) to investigate a series of BrightHouse
Its lending practices
and its terms and conditions have also been pilloried on grounds
of overcharging on the initial purchase and also applying excessive
rates of interest. One allegation was that its base prices were
actually higher than those of prestige mainstream retailers
such as Harrods.
The company continues
to expand and to provide a service but many potential customers
are wary in the light of the publicity that the BrightHouse
complaints have attracted.